Publishing and broadcasting industry is seeing unprecedented competition from the new media. Readership of newspapers is on the decline due to the popularity of 24–hour news channels and easy access to real–time news on the internet. As a result, classified and advertising revenues have declined. Emergence of DVRs, increased fragmentation due to the cable and increasing popularity of satellite radio is hurting the advertising revenues for the broadcast industry. As a result there is a very sharp focus among media companies on lowering their operating costs in order to preserve their profitability. Streamlined corporate spend is a key element of that strategy.
Ketera provides media companies with the applications and services needed to control and reduce corporate spending at a low cost of ownership. Its on demand suite includes applications for spend analysis, sourcing, contract management, e–procurement, and payment & reconciliation. The combination of these hosted applications along with services such as implementation, supplier enablement and system administration has allowed leading organizations such as The Washington Post Company to streamline their corporate spend and reduce their overall costs. |
