CEO to Present Industry′s First Consumerized Corporate Purchasing Solution
Santa Clara, Calif., April 18, 2007 - Ketera, the leading provider of On Demand Spend Management solutions today announced its been selected as an Innovation Showcase presenter at the upcoming Software 2007 Conference, taking place May 8-9, 2007 at the Santa Clara Convention Center. Twenty five notable software companies have been selected to present at this year′s conference aiming to explore and underscore the continued importance of innovation in the software industry. Ketera′s CEO, Burton M. Goldfield, will present during the Innovation Showcase on May 8, 2007 at 5:30pm PT.
During the Innovation Showcase, Goldfield will present the benefits of Ketera′s recently launched "consumerized" Procurement solution, which is an innovation to bring the online consumer shopping experience to corporate users. Using AJAX extensively, it makes the user interface easier to use than traditional web-based applications. This breakthrough solution requires no user training, increases user adoption rates, and ultimately helps to eliminate maverick spending. Built from the ground up as an on demand solution, it can be deployed quickly and, deliver compliance and hard dollar procurement savings for companies of all sizes.
"The Ketera team is dedicated to continued innovation of on demand spend management solutions, raising the visibility of spend management to C-level executives and providing customers with unparalleled value and cost savings," said Goldfield. "It is the culture of innovation that led Ketera to create the industry′s first consumerized corporate purchasing solution. We are always looking for ways to leverage technology and people to deliver greater business value, which is why we are excited to participate in the coveted Innovation Showcase and share the presentation floor with other like-minded companies."
"This year′s Showcase winners illustrate that innovation is alive and well in the software space," said M.R. Rangaswami, Sand Hill Group co-founder and Software 2007 executive conference director. "Ketera represents one of 25 novel companies that we believe will play a notable role in the software ecosystem.
About Sand Hill Group
Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com, the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives and Hill produces the `Enterprise´ and `Software´ conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.